Facebook Leads vs Google Real Estate Leads

by Lynn Taylor

Which are better for you? In many instances, Facebook and Google are competitors in the same space vying both for online viewers and advertising dollars. From a practical standpoint, Facebook and Google are platforms that any sharp business owner could use at the same time to increase visibility and lead generation in the quest to build their customer base. Click here to get find out how to get access to the highest quality listing leads in your area. The strategies for each are different...

Don't Spend another dime on lead gen until you read this!

by Lynn Taylor

  Buyers vs Sellers...what's your focus?  One can pay you $2500 per hour and the other can pay $238   We did a study with a group of agents to find out how much time was being spent with buyers vs sellers.  We knew that buyers took more time but the results were UNBELIEVABLE!   The average amount of the agent’s time it took to close a buyer deal :  21 HOURS!!! The average amount of the agent’s time it took to close a seller deal : 2 HOURS!!!...

How to Use Content Marketing to Grow Your Brand

by Lynn Taylor

    Content marketing is a buzzword across most industries these days.   According to the Content Marketing Institute, over 89 percent of brands use content marketing to grow their business. Though many don’t realize it, content marketing is especially important for small businesses.   Many small businesses don’t have massive budgets to invest in advertising or other expensive marketing strategies and tactics to grow their brand. Content marketing...

How to Stop the Bleeding in Your Lead Conversion Strategy

by Lynn Taylor

    The single largest source of financial “bleeding” in your real estate business is leads that are either poorly followed up with or not followed up with at all.   Hands down.   CTA   What’s worse is that in almost every case, it’s pretty much preventable as you and/or your team members have control over all the reasons that it happens.   This is not to say that you’re...

How to Contact More of Your Leads

by Lynn Taylor

Which are better for you? “Sales is a contact sport. It takes contact to make sales.” Jim Thomas, FM Consulting Every sales journey starts with some sort of contact. An email, a text, a phone call, a handwritten note...no matter what the medium, a contact is needed to start the process. Find out how we can help you contact more of your leads, faster than ever. Click here for details. Your ultimate goal is to get in front of your prospects so you can earn their business...

How to Step Out of Your Business At the Right Time

by Lynn Taylor

    I’ve spoken with thousands of agents in the last several years and the goal for almost all of them is to become true CEO of their business.   As the true CEO, they have the luxury of working if they want to and not working if they don’t.   And if they want to step out of the business and let it run without them, that’s an option too.   In my experience, however, what I’ve found is that most agents step out production and get...

How to Overcome Inconsistency and Grow A Successful Team

by Lynn Taylor

    Every agent goes through changes in their business and each of those changes moves them through different stages towards building a bigger, better more successful real estate business.   There’s no time frame for how long it takes to get to each stage, nor is there a time limit as to how long you’ll stay.   CTA   One of the biggest challenges most agents face is inconsistency - inconsistency in...

How to hire an Inside Sales Agent ( ISA ) and get results...fast.

by Lynn Taylor

    When you bring your Inside Sales Agent ( ISA ) onboard, you’ll want this person to be a beast on the phone as soon as humanly possible.   Certainly, there are a lot of moving parts involved in the process and being derailed by the details about what to do and when could easily hamper your results. The good news is that if you do what we recommend here, your ISA can hit the ground running in no time and start producing qualified listing appointments virtually...

How to Expand Into a New Market With Predictable Lead Generation

by Lynn Taylor

    2017 was a crazy year for real estate as the number of existing homes sold nationwide, 5.57 million, was the third highest since 2005 at the height of the market before the crash.   The real estate market is still moving at breakneck speed and it appears that there’s little if any chance of it letting up.   There’s definitely money to be made. That said, as an agent in today’s market you’re definitely facing competition from lots of...

How to Double Your Sales Results With Half Your Budget

by Lynn Taylor

    Doubling sales is an exciting proposition for most agents.   Doubling sales by using only half of your annual marketing budget to do so is mindblowing. But or those who are willing to take the steps necessary to make it happen...it’s also completely realistic.   By looking at how you do your marketing a little differently and being open to some simple but effective ways to generate and convert leads, you can have a whole lot more sales at the end of...